Market Research with Impact

Vernon Research Group — helping you make smart, data-driven business decisions with quality, customized research.

Our Approach: Actionable Insights

Vernon Research Group is a boutique market research firm with a highly experienced team of strategists and analysts and a national reputation for quality work.

We specialize in social science and statistical research customized to your needs, and as collaborative partners, we will help you drive the growth and success of your company. You know your business, but sometimes you want to know more about your customers, what they think or feel, how they perceive your brand or product, or the problems they need to solve. Using advanced research methods and rigorous analysis, our experts will provide the data-driven insights you need for sound decisions. Have a unique research need? Don’t hesitate to ask; we’d be happy to work with you on a custom solution.

More About Us

Our Solutions: Custom Research and Analysis

We design studies with the right research tools, the right participants and uncompromising quality in the process.

Brand Research

Business Forecasting & Trend Analysis

Competitive Analysis

Customer Profiles, Target Market Identification and Market Segmentation

Employee Attitudes & Engagement

Focus Groups

Pricing Strategies

Explore All Services

binders open on table with research results

Join Our Newsletter

Subscribe to our newsletter to receive the latest news and exclusive offers.

Why Choose Vernon Research Group

#1 Proven Track Record

40+ years in strategic market research, delivering impactful results for diverse industries

#2 Expert Team

We are specialists with advanced degrees and years of field experience

#3 High Engagement

95% show rates for focus groups and in-depth interviews

#4 Client-centric

We prioritize collaboration and communication with you for a better customer experience

VRG was a true partner in both our qualitative and quantitative research projects. Their responsiveness, collaboration, and on-time delivery made the process seamless, and the insights they provided have been critical in shaping our marketing strategy and brand messaging.”

Jamie Jones, Assistant Director of Marketing, University of Northern Iowa

We have appreciated Vernon’s expertise in guiding our research needs. They have been collaborative; listening to our needs and the background understanding of our industry that we provide while meshing that with their input on research design and segments to meet our objectives. They are responsive, organized, and continue to meet our timeline needs. It has been a good relationship for us.

Mark Wehr, Director of Marketing, Mercy Medical Center